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Category Archives for Creative & Tech

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3 Tech Products We Love — Straight from Our Emerging Media Lab

Images via Mashable’s Evan Wexler Social media is and always has been driven by technological innovation. And though every toy, gadget or device that hits the market might not be as important as, say, the printing press – these technologies are pushing the industry forward at a rapid clip, creating an environment where creativity and […]

Apple, Adobe & the Future of Flash

From the day of the iPhone’s release, consumers and pundits have been commenting about its prominent lack of Flash. Recently, in a very rare move, Steve Jobs openly and directly announced Apple’s thoughts on the matter in a letter published on Apple’s site. The letter, and the public’s reaction to it, has spread explosively through […]

Four Ways CES Technologies Will Impact Marketers

Image via Wikipedia After just coming back from the Consumer Electronics Show (CES) in Las Vegas, a lot of the gadgets and glitz seem like a blur. The exhibit space alone took up over 30 football fields, and while New York Jets quarterback Mark Sanchez may be able to cover that much ground in a […]

As iPhone’s App Store Swells, Developers Look to Web Apps for a Fast & Friendly Alternative

A look at two mobile Twitter clients: Hahalo (left) is web-based while TweetDeck is a native app. With more than 100,000 apps and growing in the iPhone App Store, a lot of attention is being paid to creating iPhone web apps instead of iPhone native apps in order to decrease development time. What’s the difference, […]

4 Tried-and-True Rules for Effective Display Creative

Last week 360i attended a Dynamic Logic and 4A’s webinar during which they presented best practices for display banners based on analysis of best- and worst-performing campaigns (you can access the press release about the study on Dynamic Logic’s Web site). One key insight, which we have espoused for years, is that taking the time […]