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Category Archives for Creative & Tech

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360i Report: Canonical Tags & Duplicate URLs

360i Point of View on Canonical Tags & Duplicate URLs Overview How do publishers address the problem of duplicate URLs? This POV addresses how the canonical tag is used and how it can drastically alter marketers’ ranking results on the engines. About the Canonical Tag This month, Google, Yahoo and MSN announced their support for […]

360i Report: What’s Next 2009

360i Point of View on What’s Next: 2009 In 2008, we saw many exciting trends and products emerge that created a wealth of new opportunities for marketers to reach consumers in engaging and measurable ways. The year also saw potentially game-changing product launches that, while they may not present immediate marketing opportunities, will certainly have […]

360i Report: Peer-to-Peer (P2P) Advertising

360i Point of View on Peer to Peer (P2P) Advertising Overview As tens of millions of consumers access and share content through peer-to-peer (P2P) networks, marketers are trying to reach them. Still, challenges remain for scaling campaigns in brand-friendly ways. What is P2P? P2P refers to a method of transferring data between participants in a […]

360i Wins Outstanding Website ‘WebAwards’ for adidas, Marvel

by David Levin President, 360i Design & Development Group 360i has won two WebAwards for “Outstanding Achievement in Website Development” from the Web Marketing Association. The WebAwards is an annual website competition that honors the best sites in 96 industries while setting the standard of excellence for all web development. Each WebAward entry is judged […]

360i Report: Gaming

360i Point of View on Gaming Overview Video games are without a doubt now a major sector of the worldwide entertainment market. This year’s release of Grand Theft Auto IV was the biggest entertainment launch in history, taking in over $500 million in its first weekend and eclipsing Spider Man 3’s opening weekend box office […]