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Category Archives for Creative & Tech


360i Report: The Future of Viewability

Executive Summary Ad viewability has emerged as a core challenge for marketers hoping to quantify and validate their online display investment. Given the relative surplus of inventory as compared to other media, online advertising has lagged in its ability to assure that an impression does in fact mean that a user has viewed the creative. […]

Google Swiffy Aims to Streamline Mobile Banner Development

Last week brought several big announcements from Google, with most of the buzz coming from the launch of their Google+ social network. On the sidelines, however, Google has released a new tool – called Swiffy – which converts flash files to pure HTML5.

360i Report: Online Food & Photo Sharing Trends

360i Point of View on Online Food & Photo Sharing Trends Overview There is so much emphasis on monitoring and analyzing written communication across the web and in social media. Online listening has become a standard for many companies and brands, but what is the next frontier? What are we missing? Photos that consumers upload […]

360i Report: The IAB’s Rising Stars Ad Units

360i Point of View on The Next Generation of Display Advertising Overview According to eMarketer and the IAB, marketers are spending only 5% to 7% of their measured media budgets on online display. Although most brand advertisers have been slow to shift dollars, display advertising isn’t dying. In fact, online display spending is projected to […]

360i Report: What’s Next 2011

Overview Predicting what’s on the horizon for an industry as dynamic as digital can be a daunting task. Platforms emerge, technologies evolve and strategies shift — but which trends are at the heart of these changes? In this report, we’ve tapped the collective intellect of the 360i team and identified ten central themes for marketers […]