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Category Archives for Creative & Tech

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360i Client Fasig-Tipton Revels in Derby Victory as Graduate Claims Crown

360i client Fasig-Tipton (see site above) enjoyed a big win this weekend when graduate Mine That Bird won the 2009 Kentucky Derby. Lately, I’ve been writing about banner and Web site trends, as well as announcing creative awards we have won. Today is a little different. I’m honored to congratulate one of 360i’s clients on […]

Apple’s Exclusive Ad Unit Signals Potential for Agency-Publisher Collaboration

Yesterday the New York Times visited 360i’s New York office. The folks at nytimes.com met with agency creative directors to discuss fresh approaches to display advertising. They shared with us some new integration opportunities for advertising and editorial, including the newest Apple homepage roadblock ad. By now everyone who has visited the Wall Street Journal, […]

360i, Marvel Entertainment’s Create Your Own Superhero Site Nominated for Webby Award

by David Levin, President of 360i’s Design & Development Group 360i and Marvel Entertainment’s Create Your Own Superhero site has just been nominated for a Webby Award. The highly interactive site enables visitors to fully customize a superhero from start to finish using countless hand-drawn comic assets (headgear, facial features, outfits and accessories). The tool […]

Choosing between Drupal and WordPress for Your Microsite

By David Levin, President of 360i’s Design & Development Group A recent Adweek article [“Digital Shops Embrace Cheap Chic”] discusses how, given the current economic downturn, interactive agencies are foregoing million-dollar experiential Flash microsites in favor of small sites built on growing social media and CMS platforms, such as WordPress and Drupal. Drupal and WordPress […]

360i Report: Click Fraud

360i Point of View on Click Fraud Overview Is click fraud really at an all-time high? Learn why Google remains skeptical and how 360i deals with invalid clicks. The Click Fraud Debate A recent press release from Click Forensics states that click fraud is at an all-time high. According to their Click Fraud Index, the […]