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Category Archives for Creative & Tech

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360i Clients Dentyne & Kraft Foods Pick Up Industry Awards

At the 2012 Shorty Awards, Dentyne and 360i took home top honors for Best Use of Social Media for a Consumer Product or Service. The Shorty Awards, now in its fourth year, has been named the “Oscars” of social media by the New York Times. In 2011, Dentyne launched a faux-PSA campaign around the message of “Practicing […]

360i Report: The New Era of Online Listening

A look at how marketers are tapping web-based conversations and behaviors to derive powerful insights that can inform brand strategy. Introduction In the past few of years, the practice of online listening (also called buzz monitoring or social media monitoring) has gone from an obscure research concept to a rapidly growing and bona fide research […]

360i Report: The Future of Viewability

Executive Summary Ad viewability has emerged as a core challenge for marketers hoping to quantify and validate their online display investment. Given the relative surplus of inventory as compared to other media, online advertising has lagged in its ability to assure that an impression does in fact mean that a user has viewed the creative. […]

Google Swiffy Aims to Streamline Mobile Banner Development

Last week brought several big announcements from Google, with most of the buzz coming from the launch of their Google+ social network. On the sidelines, however, Google has released a new tool – called Swiffy – which converts flash files to pure HTML5.

360i Report: Online Food & Photo Sharing Trends

360i Point of View on Online Food & Photo Sharing Trends Overview There is so much emphasis on monitoring and analyzing written communication across the web and in social media. Online listening has become a standard for many companies and brands, but what is the next frontier? What are we missing? Photos that consumers upload […]