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Category Archives for Creative & Tech

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Google Swiffy Aims to Streamline Mobile Banner Development

Last week brought several big announcements from Google, with most of the buzz coming from the launch of their Google+ social network. On the sidelines, however, Google has released a new tool – called Swiffy – which converts flash files to pure HTML5.

360i Report: Online Food & Photo Sharing Trends

360i Point of View on Online Food & Photo Sharing Trends Overview There is so much emphasis on monitoring and analyzing written communication across the web and in social media. Online listening has become a standard for many companies and brands, but what is the next frontier? What are we missing? Photos that consumers upload […]

360i Report: The IAB’s Rising Stars Ad Units

360i Point of View on The Next Generation of Display Advertising Overview According to eMarketer and the IAB, marketers are spending only 5% to 7% of their measured media budgets on online display. Although most brand advertisers have been slow to shift dollars, display advertising isn’t dying. In fact, online display spending is projected to […]

360i Report: What’s Next 2011

Overview Predicting what’s on the horizon for an industry as dynamic as digital can be a daunting task. Platforms emerge, technologies evolve and strategies shift — but which trends are at the heart of these changes? In this report, we’ve tapped the collective intellect of the 360i team and identified ten central themes for marketers […]

360i Report: Digital Coupons

360i Point of View on Digital Coupons Overview It’s not uncommon to see coupon redemption rates rise during a recession, but recently there has been significant growth and innovation in the market for digital and mobile coupons. In 2010, the use of digital coupons by manufacturers grew 60% according to Kantar Media Group; however digital […]