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Category Archives for Creative & Tech

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360i Report: Digital Coupons

360i Point of View on Digital Coupons Overview It’s not uncommon to see coupon redemption rates rise during a recession, but recently there has been significant growth and innovation in the market for digital and mobile coupons. In 2010, the use of digital coupons by manufacturers grew 60% according to Kantar Media Group; however digital […]

AOL Project Devil’s Larger Ad Format Revolutionizes, While It Underwhelms

AOL’s new ad unit grants marketers with more opportunities to integrate rich media (via WSJ). Today, AOL is expected to roll out its already leaked “Project Devil” (see the WSJ article that leaked it here), which launches new advertising opportunities within AOL. The media company is touting the concept as being about more than just […]

3 Tech Products We Love — Straight from Our Emerging Media Lab

Images via Mashable’s Evan Wexler Social media is and always has been driven by technological innovation. And though every toy, gadget or device that hits the market might not be as important as, say, the printing press – these technologies are pushing the industry forward at a rapid clip, creating an environment where creativity and […]

Apple, Adobe & the Future of Flash

From the day of the iPhone’s release, consumers and pundits have been commenting about its prominent lack of Flash. Recently, in a very rare move, Steve Jobs openly and directly announced Apple’s thoughts on the matter in a letter published on Apple’s site. The letter, and the public’s reaction to it, has spread explosively through […]

Four Ways CES Technologies Will Impact Marketers

Image via Wikipedia After just coming back from the Consumer Electronics Show (CES) in Las Vegas, a lot of the gadgets and glitz seem like a blur. The exhibit space alone took up over 30 football fields, and while New York Jets quarterback Mark Sanchez may be able to cover that much ground in a […]