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Category Archives for Creative & Tech

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New Orleans Tourism Takes Over NYC’s Union Square Subway Station

New Orleans, LA (aka, ‘NOLA’) has landed in New York City! Last week, NYC’s heavily trafficked Union Square subway station got some New Orleans flair with an Out-of-Home campaign from New Orleans Tourism Marketing Corporation (NOTMC). Installed last Tuesday, the subway ads illustrate that New Yorkers will feel right at home in New Orleans as NYC and […]

Malibu Leads the Way to Summer Fun in New ‘Search For Summer’ Campaign

This past weekend, Malibu launched its second ever Snapchat lens – a bursting pineapple head – to celebrate National Piña Colada Day, as part of the wider “Search for Summer” campaign. Malibu is not only leading the way to summer fun, but is also leading the way for all spirit brands looking to tap Snapchat. Malibu […]

360i Speaks at: Cannes Lions International Festival of Creativity

360i CEO Sarah Hofstetter and Mattel EVP & Chief Strategic Technology Officer Geoff Walker explore the reinvention of classic toy brands for a modern era, and unveil a vision for the future of play. For more information on the event, click here.

Kahlúa Follows Up ‘Caramel Encounters’ with Tabloid Takeover and ‘Celebrity’ Dating Scandal

Star Magazine has the scoop! Kahlúa is making headlines again this summer with a new campaign that leverages strong media-minded creative to tempt millennials into adding Kahlúa to their iced coffee. For year two of Kahlúa’s Caramel Encounters campaign, 360i was tasked with creating an even bigger splash, leading the team to concept around traditionally […]

Skinny Cow Introduces Limited-Time-Only ‘Skinny Cow For Him’ Packaging

This month, client Nestlé is introducing “Skinny Cow For Him”, a limited-time-only packaging that attracts the most common Skinny Cow thieves – men. Until now, Skinny Cow ice cream treats have been wrapped in the brand’s signature pink packaging and marketed to women. However, the brand learned from consumer insights, that while women are the […]