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Category Archives for Creative & Tech

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Choosing between Drupal and WordPress for Your Microsite

By David Levin, President of 360i’s Design & Development Group A recent Adweek article [“Digital Shops Embrace Cheap Chic”] discusses how, given the current economic downturn, interactive agencies are foregoing million-dollar experiential Flash microsites in favor of small sites built on growing social media and CMS platforms, such as WordPress and Drupal. Drupal and WordPress […]

360i Report: Click Fraud

360i Point of View on Click Fraud Overview Is click fraud really at an all-time high? Learn why Google remains skeptical and how 360i deals with invalid clicks. The Click Fraud Debate A recent press release from Click Forensics states that click fraud is at an all-time high. According to their Click Fraud Index, the […]

360i Report: Canonical Tags & Duplicate URLs

360i Point of View on Canonical Tags & Duplicate URLs Overview How do publishers address the problem of duplicate URLs? This POV addresses how the canonical tag is used and how it can drastically alter marketers’ ranking results on the engines. About the Canonical Tag This month, Google, Yahoo and MSN announced their support for […]

360i Report: What’s Next 2009

360i Point of View on What’s Next: 2009 In 2008, we saw many exciting trends and products emerge that created a wealth of new opportunities for marketers to reach consumers in engaging and measurable ways. The year also saw potentially game-changing product launches that, while they may not present immediate marketing opportunities, will certainly have […]

360i Report: Peer-to-Peer (P2P) Advertising

360i Point of View on Peer to Peer (P2P) Advertising Overview As tens of millions of consumers access and share content through peer-to-peer (P2P) networks, marketers are trying to reach them. Still, challenges remain for scaling campaigns in brand-friendly ways. What is P2P? P2P refers to a method of transferring data between participants in a […]