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Category Archives for Creative & Tech


As iPhone’s App Store Swells, Developers Look to Web Apps for a Fast & Friendly Alternative

A look at two mobile Twitter clients: Hahalo (left) is web-based while TweetDeck is a native app. With more than 100,000 apps and growing in the iPhone App Store, a lot of attention is being paid to creating iPhone web apps instead of iPhone native apps in order to decrease development time. What’s the difference, […]

4 Tried-and-True Rules for Effective Display Creative

Last week 360i attended a Dynamic Logic and 4A’s webinar during which they presented best practices for display banners based on analysis of best- and worst-performing campaigns (you can access the press release about the study on Dynamic Logic’s Web site). One key insight, which we have espoused for years, is that taking the time […]

360i Picks Up Two WebAwards for Red Roof Inn and HGTV Sites

It’s been a busy summer for 360i with a number of major Web sites completed and others under way.  I’m pleased to report that two of our recently developed sites won WebAwards from the Web Marketing Association this past week: Red Roof Inn won a Hotel and Lodging Standard of Excellence Award. The site is viewable […]

360i Client Fasig-Tipton Revels in Derby Victory as Graduate Claims Crown

360i client Fasig-Tipton (see site above) enjoyed a big win this weekend when graduate Mine That Bird won the 2009 Kentucky Derby. Lately, I’ve been writing about banner and Web site trends, as well as announcing creative awards we have won. Today is a little different. I’m honored to congratulate one of 360i’s clients on […]

Apple’s Exclusive Ad Unit Signals Potential for Agency-Publisher Collaboration

Yesterday the New York Times visited 360i’s New York office. The folks at met with agency creative directors to discuss fresh approaches to display advertising. They shared with us some new integration opportunities for advertising and editorial, including the newest Apple homepage roadblock ad. By now everyone who has visited the Wall Street Journal, […]