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Category Archives for Creative & Tech

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360i Speaks at: Cannes Lions International Festival of Creativity

360i CEO Sarah Hofstetter and Mattel EVP & Chief Strategic Technology Officer Geoff Walker explore the reinvention of classic toy brands for a modern era, and unveil a vision for the future of play. For more information on the event, click here.

Kahlúa Follows Up ‘Caramel Encounters’ with Tabloid Takeover and ‘Celebrity’ Dating Scandal

Star Magazine has the scoop! Kahlúa is making headlines again this summer with a new campaign that leverages strong media-minded creative to tempt millennials into adding Kahlúa to their iced coffee. For year two of Kahlúa’s Caramel Encounters campaign, 360i was tasked with creating an even bigger splash, leading the team to concept around traditionally […]

Skinny Cow Introduces Limited-Time-Only ‘Skinny Cow For Him’ Packaging

This month, client Nestlé is introducing “Skinny Cow For Him”, a limited-time-only packaging that attracts the most common Skinny Cow thieves – men. Until now, Skinny Cow ice cream treats have been wrapped in the brand’s signature pink packaging and marketed to women. However, the brand learned from consumer insights, that while women are the […]

HISTORY Crowdsources the Search for Names Lost to Slavery with ‘Reading for Roots’

HISTORY’s reimagining of the 1977 book and landmark television series Roots premieres this Memorial Day. In an eight-hour series event, Roots tells the classic story of one enslaved family’s struggle to survive and preserve their African identities. To commemorate the premiere, 360i and HISTORY have partnered with the Freedman’s Bureau Project to help African American families reconnect […]

Introducing Adaptoys: Revolutionizing Playtime for People with Paralysis

We’re proud to announce today the launch of Adaptoys – adapted versions of popular toys that allow people with physical limitations to experience the joy of actively playing with their families. In partnership with the Christopher & Dana Reeve Foundation, we’re bringing the power of play to the 5.6 million Americans living with paralysis by […]