360i Celebrates Record-Breaking Performance at Cannes Lions

June 28, 2016

360i was recognized with 21 shortlists and ten Lions at the 2016 Cannes Lions International Festival of Creativity, marking the agency’s most successful showing at Cannes to date. The work honored spanned eight categories and six different clients.

Canon’s Photo Coach campaign took home Lions in Cyber and Outdoor. The effort began with Canon’s challenge to help photographers of all skill level, from casual smartphone users to advanced amateurs, get the best photos possible all around New York City. The team at 360i created smart billboards that tapped into real-time API data, including weather, traffic and light, to provide customized photo tips to photographers at the city’s most visited locations. The campaign generated more than 27 million earned media impressions, with two million alone through on-the-street engagement. Average weekly social shares for Canon increased by 31%.

Oscar Mayer’s Sizzl app picked up Lions in Mobile and Cyber. In an effort to link the process of finding the right bacon to that of finding love, 360i created the first and only mobile dating app that brought together a community of bacon lovers. The app was downloaded 54,000 times and earned more than 890 million impressions. Concurrently, Oscar Mayer sales grew by 5.4% when the bacon category sales were down 4.2%.

Adaptoys, 360i’s collaboration with The Christopher and Dana Reeve Foundation to create a range of toys that allow people with paralysis to engage in active play with their families, took home a Cyber Lion. In partnership with AXIOS NYC, the team at 360i designed and built prototypes of two toys – a remote-controlled car and baseball pitching machine – utilizing voice activation, motion sensors and sip-and-puff assistive technology. To bring this joy to as many families as possible, we also launched a crowdfunding initiative to that we could produce the toys on a larger scale.

As a result of the record-breaking performance, 360i was ranked #4 on the Cannes Global Creativity Rankings for Cyber.


Congratulations to the teams at 360i and our client and agency partners!