360i CEO Jared Belsky recently sat down with AdExchanger executive editor Zach Rodgers to discuss his career, his unique perspective on the current state of digital marketing, and his debut book—“The Great Client Partner”—coming out later this month. Their conversation was recorded for the latest episode of AdExchanger Talks, a weekly podcast from the eponymous trade publication featuring thoughtful interviews with leading figures in the world of data-driven digital media and marketing.
In AdExchanger Talks episode 117, Jared takes Zach from his early beginnings working in media at iBalls—a plucky startup that would eventually become a part of the now-defunct interactive agency Razorfish—to his work today guiding leading brands and CMOs through the rapidly evolving digital landscape. Along the way, he explains the importance of soft skills in an increasingly technical and performance-based industry, and why tools like empathy and active listening should be cultivated and celebrated across any organization.
Read more about Jared’s interview and listen to the full audio of his conversation with Zach on the AdExchanger website. You can also listen to the latest episode of AdExchanger Talks on your favorite podcast app, including iTunes, Stitcher, Google Play, Soundcloud, and Spotify.