We are excited to announce that 360i has been selected as the North American media partner for the McCormick North America Business, a leader of spices, seasoning mixes, condiments, and other flavorful products.
As Media partner, 360i will handle planning and buying for all media channels for the McCormick North America Business which includes brands like McCormick, French’s, Frank’s, Club House, Zatarain’s, Old Bay, and more.
“360i consistently demonstrated strong client focus, strategic thinking, and extensive data and analytics capabilities. We look forward to working with this great team to grow our brands in the years ahead,” said Jill Pratt, Chief Marketing Excellence Officer at McCormick.
“We’re excited and honored to be partnering with McCormick,” said 360i Chief Media Officer Doug Rozen. “They’re a bold, iconic brand looking to drive innovation across their portfolio, and thinking about media in new ways. 360i’s ability to unite traditional media with the audience-based power of Dentsu’s M1 platform, brings together the necessary ingredients for a modern marketer to get ahead of what’s next.”
McCormick joins 360i’s growing portfolio of Media AOR relationships including American Eagle Outfitters, 7-Eleven, Advance Auto Parts, Shiseido, Chili’s, Pernod Ricard, DSW, and more. Additionally, 360i was named a Leader in the Forrester Wave: Performance Marketing Agencies Q4 2019 and selected as MediaPost Search Agency of the Year, following a strong creative year that included winning a Cannes Lions Grand Prix for industry-leading Voice work for HBO’s Westworld: The Maze.
Read more about the news in Adweek.