We’re excited to welcome accomplished performance-driven leader Leah Meranus as EVP & Managing Director, Integrated Media. In this new role, Leah will help accelerate our goal of making all media decisions fully accountable, with traditional channels held to the same level accountability as digital channels. She will partner with our existing media leadership to ensure consistency across 25+ integrated media accounts by building out unified media processes and continuing to elevate the agency’s best-in-class offerings.
Prior to joining, Leah served as Global Chief Experience Officer at media agency Initiative. She also previously served as their Global Managing Partner of Business Development and Chief Growth Officer, and was tasked with driving business strategies and processes to help foster growth for the agency. During her tenure, Initiative was named “Comeback Agency of the Year” by Ad Age and “U.S. Media Agency of the Year” by Adweek. Before that, Leah was Senior Partner, Director of Business Development at Mediacom. She also held several senior roles at PHD and PwC.
“Leah brings a tested and trusted breadth of experience in making campaigns not just stand out but also prove out,” said Doug Rozen, 360i Chief Media Officer. “We share a strong belief that modern marketers can and should be taking advantage of a fully accountable media mix to drive business growth, so that no dollar gets a free pass. We’re thrilled to add her rigor and leadership to the team.”
“360i is a performance powerhouse and one of the only agencies with such deep expertise in an array of creative, analytics, and media offerings,” said Leah. “I’ve long admired their ability to stay ahead of this incessantly shifting industry, and I’m beyond excited to be part of what’s next.”
We’re continuing to distinguish ourselves as a leading integrated agency by bringing on top-notch talent like Leah, continuing to add to our robust client roster, and expanding our core capabilities. We’ve also recently brought on influential social expert and Ad Age “Woman to Watch” Kristin Maverick as VP, Social Marketing, were named media and creative AOR for the live sports streaming service DAZN, and launched the first-ever Hashtag Challenge Plus on TikTok for Kroger.