As a leading strategic marketing agency with search, social and creative at our core, we understand that fully integrated communications can have greater power and potency across paid, owned, social and earned channels. This new, dedicated practice has been developed for over a year under the leadership of communications and public relations veteran Corey Martin, 360i’s Head of Influencer Marketing and Consumer Public Relations, who joined the agency to lead influencer marketing and codify this highly valued function for the agency.
“Formalizing our PR function was a natural evolution,” said 360i CEO Jared Belsky. “As a fully integrated agency, it makes sense for us to look carefully at how earned media can work harder for our clients, capitalizing on great storytelling and deploying the right strategies across the full media mix – earned and paid. Our creative and media teams have always designed campaigns that are inherently newsworthy, and as we deploy our full consumer PR capability, we further our ability to create stories that impact culture and drive brand discovery for our clients.”
The consumer PR practice builds on 360i’s rich history in delivering integrated campaigns that have cultural and social relevance, influencer marketing programs that are measurable in meaningful ways, and our unparalleled understanding of digital. Operating under a results-driven mentality, 360i’s PR team hopes to showcase the value of public relations programs designed at the outset to amplify creative campaigns and take advantage of paid media strategies that will not only support 360i’s existing clients, but to foster new ones. The team is composed of a dynamic group of consumer PR agency veterans, media strategists, former journalists and hungry communications professionals who put journalist, blogger and influencer relationships at the center of campaigns to ensure the best possible placement and messaging.
360i PR capabilities include, but are not limited to:
- • Media relations + press outreach
- • Materials development and writing
- • Influencer relations, advocacy + execution
- • Event management and publicity
- • Share of Voice (SOV) analysis
- • Corporate and brand reputation
Head of Influencer Marketing & PR Corey Martin brings over 20 years of consumer integrated marketing and brand building experience to his role at 360i. He joined the agency in 2016 from Allison+Partners, where he was Managing Director of its consumer marketing practice. Corey has worked both in-house and within agencies developing an understanding of what it means to be on both sides of an agency/client relationship. He has a successful track record building global communications strategies for consumer brands from companies like PepsiCo, Driscoll’s, Norton/Symantec, Unilever (Lipton, DOVE, AXE, TRESemme, Dove Men+Care), GSK, Heinz, Kraft and more. Over the past year and a half, he has led 360i public relations in developing headline-driving programs for organizations spanning tourism, entertainment, retail and CPG.
Read more about 360i’s new consumer PR practice in PR Week.
If you’re interested in learning more about working with 360i for your public relations and influencer marketing needs, email corey.martin@360i.com.
