At the beginning of April, 360i kicked off its first 2014 #FuelGood project challenge. #FuelGood is an employee-initiated program designed to help get our agency more physically active while supporting some deserving causes. Each quarter, we will transform NikeFuel points earned by 360i employees into donations for a select charity. During Q2, #FuelGood is supporting She’s the First through endurance race training.
She’s the First sponsors girls’ education in developing nations, giving them a chance to become the first in their families to graduate from secondary school. To help fulfill its mission, She’s the First guides supporters to organize creative fundraisers, and provides them with a clearer understanding of the complex global issues related to poverty. Harnessing technology and social media, She’s the First is committed to connecting sponsors and scholars around the world in innovative, mutually beneficial ways to foster mentorship, philanthropy, equality and leadership. Ultimately, these student leaders and scholars are the ones that become the change agents helping to break cycles of generational poverty and transform our world.
Photo via Flickr
This spring, our #FuelGood team will be participating in She’s the First’s #RunTheWorld campaign. To support the initiative, teams are being encouraged to leverage physical activity to raise money for scholarships. The #FuelGood team of 20 employees, who are training for spring and summer endurance events, has committed to earning 3.6 million NikeFuel points as a group. Upon reaching our goal at the end of the quarter, 360i will fund a one-year scholarship for a girl in a developing country such as Ethiopia, Guatemala or India. Through this donation, we will not only be supporting a girl’s education, but giving her an opportunity to lead a life she chooses— for girls who graduate from secondary school statistically live healthier lives, delay marriage and childbirth, resist domestic violence, secure a better job, earn higher wages and ultimately break the cycle of poverty.
We invite you to follow along with our team’s progress on Twitter, Instagram and Facebook via the hashtag #FuelGood.
Cover photo via Flickr