Today, thousands of individuals, companies, celebrities and organizations will show support for LGBT youth and take a stand against bullying as part of a cause called #SpiritDay. In partnership with the Dentsu Aegis Network, 360i will be joining in this cause, to send a message of solidarity and acceptance to LGBT youth by “going purple,” a color that symbolizes spirit on the rainbow flag.
#SpiritDay, which began in 2010, occurs every year on the third Thursday in October during National Bullying Prevention Month. Founded by GLAAD, an organization focused on working with entertainment, news, and social media in sharing stories from the LGBT community that build support and equality, #SpiritDay has become the most visible day of support for LGBT youth.
In support of #SpiritDay, 360i will be changing the color of our logo to purple across our social media channels, encouraging all employees to wear purple and making a donation to GLAAD.
Read more about #SpiritDay over at GLAAD.