General Media Planning & Buying

360i Helps Jameson Deliver a Public Service Announcement: Love Thy Bar

February 28, 2019

With St. Patrick’s Day just around the corner, Jameson Irish Whiskey is showing its long-standing commitment to local neighborhoods with #LoveThyBar, a new integrated media campaign created by 360i. The effort brings Jameson together with GRAMMY® award winning musician and record producer, Anderson .Paak, to issue a rallying cry to communities around the country: Go out, share a drink with friends, and support local neighborhood spots—because if we don’t show love to our neighborhood bars, we could lose them.

As a brand that grew up in neighborhoods across the country, Jameson has always celebrated the unique places, sounds, and tastes found only in the neighborhood bars. But nowadays, these bars are closing every day. In a time when people are struggling to connect and choosing their couch over their local bar, it’s more important than ever to hold onto the stories, memories and connections that come from within neighborhood bars and remind consumers of the role they play in shaping their communities.

Jameson wants to make it easy for consumers to #LoveThyBar this St. Patrick’s Day. In fact, the brand is so serious about encouraging consumers to engage with their communities and support their neighborhood bars that they’re offering a rebate on a Jameson drinks in select states across the country.* To claim your drink rebate, all you need to do is chat with Jameson through Facebook Messenger, head to your local bar, order a Jameson cocktail and submit an image of your receipt through Facebook Messenger.

Grab a friend and go out this St. Patrick’s Day. Make new memories. Start a conversation over a drink. And #LoveThyBar.

Read more about Jameson’s “Love Thy Bar” campaign in Billboard.

Follow @Jameson_us and for the latest happenings and hashtag #LoveThyBar to be a part of the conversation.

About The #LoveThyBar Program

*Throughout the month of March, Jameson is reimbursing consumers for the cost (up to $8) of one Jameson® Irish Whiskey drink at their local on-premise bar, pub, or restaurant. Offer is available in select states only to consumers over the age of twenty one (21), where permitted and while supplies last. Consumers in CO, DC, FL, GA, MD, MI, MN, NV, NY, NJ, and WA are eligible to receive a rebate for the pre-tax price of a Jameson® drink up to eight dollars ($8) in value. Consumers in CA, IL, and OH may obtain a rebate for ninety percent (90%) of the pre-tax price of a Jameson drink up to eight dollars ($8) in value. Rebate may be restricted in some states. Offer valid for purchases from March 1, 2019 to March 31, 2019. For full terms and conditions of the promotion, please visit