Today Forrester Research released “The Forrester Wave™: Performance Marketing Agencies, Q3 2019 report” naming 360i a Leader in Performance Marketing. According to Forrester, “360i looks to bring performance and brand marketing together. A perennial powerhouse in our search marketing agencies Forrester Wave reports, 360i offers a performance marketing practice for marketers looking for an agency to not only manage search, social, and display, but also innovate alongside its clients.” The report goes on to say, “360i excels at multichannel performance marketing planning and audience insights. Clients love 360i’s ability to think about campaigns differently based on what will give them a leg up against competitors.”
Conducted by influential research and advisory firm Forrester, the report provides an overview of the performance marketing agency landscape, evaluating the most significant performance marketing providers against 28 criteria in three main categories: current offering, strategy, and market presence. As part of the assessment, Forrester conducts interviews with each agency’s existing clients to gather first-hand intel on strengths and weaknesses. The final evaluation shows how each performance marketing agency measures up to help marketers make well-informed partnership decisions.
As part of the assessment, 360i received the highest scores possible in the execution road map, innovation, and market approach criteria within the Strategy category, and the highest possible scores in the search engine optimization and account management criteria within the Current Offering category.
“We believe this is a true testament to the enduring nature of our team’s best-in-class offerings in performance marketing,” said Jared Belsky, CEO of 360i. “To have this longevity of deep expertise as part of our fully integrated creative, media and analytics capabilities is a point of differentiation and pride. Today’s modern marketer demands accountability, and our understanding of the evolving performance landscape gives us an upper hand to ensure that regardless of the channel, no dollar gets a free pass. We’re honored to be named a Leader in Performance Marketing by a trusted authority like Forrester Research.”