We’re excited to announce that Estee Lauder’s Clinique has selected 360i as its lead global digital agency, following a competitive review. Clinique, the 45-year-old coveted beauty and skincare brand, is the number-one prestige line of skin care and cosmetics in the US and is available in over a hundred countries worldwide.
In our new role, we will be working with Clinique to develop the next iteration of vision and strategy for their digital content globally, and drive brand equity and engagement across the brand’s global online communities through highly sharable digital content. We will also be working with them to create relevant content for particular markets and to clearly define the role of the brand’s online channels. Creative content will be produced for Clinique’s owned and operated global digital channels, which feed into more than one hundred social media pages and websites across North America, Latin America, Europe, Asia Pacific, Middle East and Africa.
“Clinique is a brand that has incredible brand equity and loved by millions of women and men around the world,” said Sarah Hofstetter, CEO of 360i US. “The brand has a long heritage of innovation in communications through unique storytelling and iconic advertising. Clinique’s leadership team has made a commitment to creating engaging content with a voice that stands out in an increasingly cluttered environment. We are thrilled to be partnering with Clinique.”
Read more about the new partnership in Ad Age.
Cover photo via Serafinosays