New York, NY – April 28, 2016 – 360i today announced the promotions of Amanda Abar from Managing Director, Chicago to Executive Vice President and Orli LeWinter from VP of Strategy & Social Marketing to Senior Vice President of Strategy & Social Marketing. Abar will report to CEO Sarah Hofstetter and LeWinter will report to Chief Strategy Officer Lee Maicon.
Abar has been with 360i for six years and is a trusted advisor to the agency’s roster of clients, understanding brands’ business needs and how to solve tough marketing problems from a holistic perspective. In her new role as part of the agency’s executive team, Abar will have significant client and business development responsibilities, contribute to agency goals and provide leadership to 360i’s account management group. In addition to her expanded role across North America, Abar will continue to be responsible for the overall management, business development and success of the agency’s Chicago office.
LeWinter has been with 360i for nearly a decade. As part of the leadership team that first established the agency’s social marketing group, she has been instrumental in growing the discipline into one of the most awarded and well-regarded in the industry. In her new role, LeWinter is responsible for ensuring 360i continues to evolve its expertise and capabilities in social marketing across paid, earned and owned, with an eye on where consumer trends are moving and what technological opportunities the platforms afford for clients.
“Amanda and Orli have been a huge asset in the growth of 360i as a digitally-centric agency that is innovating ahead of changing industry and client demands,” said Hofstetter. “They are strategic thinkers that will only continue to elevate the agency’s offering for clients looking to challenge the status quo. These are well deserved promotions.”
Demonstrating the company’s commitment to talent development and establishment of clear career paths, 360i promoted 100 deserving employees this past month as part of its bi-annual review process.