NEW YORK & SÃO PAULO — 360i today announced its official launch in Latin America with the opening of an office in São Paulo, Brazil. This represents the third 360i location outside of the United States, following the opening of its first international offices in London and Toronto earlier this year.
As part of the expansion, 360i Brazil will partner with LOV, a sister agency in the Dentsu Network, to provide complementary services to its respective clients in the region. Headed by CEO João Muniz and CCO André Piva, LOV is the second largest digital agency in the country according to Ibope Monitor, with 120 employees and clients including Sony, Toyota and MondelÄ“z, among others. André Franca, current COO of LOV, has been named Managing Director of 360i Brazil.
The rapid international expansion comes as 360i is seeing increased demand for its digital offerings outside of North America. “Brazil is a high growth market that is host to the 2014 World Cup and 2016 Summer Olympics, events which many of our clients are involved in, making it an opportune time to expand so that we can better address their needs,” said Bryan Wiener, Chairman and CEO of 360i. “We have already seen great success working with LOV, and this strong partnership will accelerate our ability to provide fully integrated services to our collective clients in the region.”
360i has already begun working with some brands in the country in partnership with LOV, including current 360i client MondelÄ“z for Club Social, the number one branded cracker in Brazil. According to Bryan Rakowski, Brand Equity Director at MondelÄ“z in Latin America, “360i has helped us build a strong strategic foundation for our digital voice and cultural point of view, creating our first regional Latin America biscuit community for Club Social on Facebook. We look forward to continuing to work with them as they expand their footprint in the Brazilian market.”
Added João Muniz, CEO at LOV, “360i’s offerings and approach, particularly in social media, are in strong demand and currently underserved in the Brazilian market. Brazil counts the second highest social media usage of any country outside of the United States and we see an opportunity with 360i to offer something truly unique to brands in this market.”