NEW YORK & LONDON — January 17, 2013 — Digital agency 360i is expanding its international network with the opening of a UK office. This is the sixth base for the 500-person agency and first location outside the USA.
As part of the expansion, 360i’s London office will partner with STEAK, a sister agency under the Dentsu Network, to provide complementary services to their respective clients in the region.
Rob Connolly, Dentsu’s former Chief Development Officer, has been appointed UK Managing Director of 360i. He reports to Oliver Bishop, CEO of STEAK Group, who takes on additional responsibility as CEO of newly-formed 360i Europe.
Enterprise Holdings, which operates the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands, has been a 360i client for several years. Enterprise Vice President of Marketing Brian Curtin said: “360i is a trusted partner that has helped us grow our online business in North America and more recently in the UK. We look forward to our continued partnership with the agency as it expands.”
“This expansion is a direct result of strong demand from our clients to increase our footprint and breadth of services abroad,” said Bryan Wiener, CEO of 360i and chairman of Dentsu North America, an operating unit comprised of Dentsu agencies including STEAK. “We’re already working with a handful of clients in the UK and having a local presence will immediately bolster our ability to meet their needs.”