NEW YORK — December 5, 2012 — 360i received Agency of the Year and Best Agency for Social Media honors at last night’s 2012 iMedia Awards. The digital agency bested fierce competition of over 200 companies spanning all categories.
The Agency of the Year distinction was given to 360i due to its unrivaled capacity to navigate change and use of data-driven insights into consumer behavior to power all of its programs. According to iMedia, “We talk a lot about what it means to understand digital, but what often goes overlooked in that conversation is the fact that digital is always changing. What sets 360i apart from the pack is that the agency doesn’t just understand that digital is in a constant state of change, it embraces that change.”
iMedia specifically cited 360i’s work on the experiential and socially-driven campaign, “The Great American Bacon Barter” — calling out how the agency was effective in shifting “the focus of an existing online conversation about bacon to the Oscar Mayer brand.” It also highlighted Oreo’s “Celebrate the Kid Inside” effort, recognizing 360i’s success in putting a brand “at the center of a social movement.”
Click here to view the entire list of agencies honored at the 2012 iMedia Awards.