NEW YORK — 360i has been named the lead digital agency globally for Clinique, following a competitive review. The primary aim of this new agency role at Clinique is to work with the brand to drive brand equity and engagement across the brand’s global online communities through highly sharable digital content.
Under the partnership, 360i is charged with working with Clinique to develop the next iteration of the vision and strategy for their digital content globally. The agency will also be working with the brand to create relevant content for particular markets and to clearly define the role of the brand’s online channels. The agency will produce creative content for Clinique’s owned and operated global digital channels, which feed into more than one hundred social media pages and websites across North America, Latin America, Europe, Asia Pacific, Middle East and Africa.
“Clinique is a brand that has incredible brand equity and loved by millions of women and men around the world,” said Sarah Hofstetter, CEO of 360i US. “The brand has a long heritage of innovation in communications through unique storytelling and iconic advertising. Clinique’s leadership team has made a commitment to creating engaging content with a voice that stands out in an increasingly cluttered environment. We are thrilled to be partnering with Clinique.”