NEW YORK — October 8, 2014 — 360i has named Pierre Lipton as Chief Creative Officer. Lipton, an award-winning creative leader known for his ability to blend creative craft and technology-savvy having worked at agencies including AKQA, BBDO and TBWA, will join 360i in November from his most recent post as Chief Creative Officer at M&C Saatchi in New York. At 360i, he will lead the agency’s creative and technology teams and will work closely with 360i clients including Oscar Mayer, Toyota and Oreo. Lipton will be based in 360i’s New York headquarters and joins 360i’s senior executive team reporting to CEO Sarah Hofstetter.
“Pierre is an amazing collaborator and leader for the digital age, who has built an impressive body of both traditional and digital work by keeping his finger on the pulse of where marketing is headed,” said Hofstetter. “Consumer behavior has fundamentally disrupted marketing, and clients are coming to us to help them reorganize for today’s digital-first environment. Pierre will help us accelerate how we are working with brands to shift the way they communicate across paid, earned and owned channels.”
As CCO of M&C Saatchi, Lipton most recently oversaw the agency’s creative department and worked for brands including Schiff Nutrition, Birchbox and Ballantine’s. Prior to joining M&C Saatchi, he was executive creative director and led the 125 person creative team at AKQA’s flagship San Francisco office, working on clients including Visa, Jordan, YouTube and Audi. Prior to AKQA, Lipton held positions at BBDO, TBWA and Fallon. His impressive body of work includes the award-winning “Everyone Has Something to Hide” campaign for HBO’s “Big Love” and the launch campaign for Microsoft Xbox’s Halo 3, as well as work for brands like Virgin Mobile, Absolut, Time Magazine, Best Buy, Red Bull, Target, The Economist and Daimler Smart Car. In addition, his work has earned distinctive recognitions at major awards shows including Cannes, The One Show, The Art Director’s Club and the CLIOs.
Lipton replaces Adam Kerj, who is mutually parting ways with 360i. Kerj, who joined the agency in 2012, helped build the agency’s creative team while overseeing a portfolio of award-winning work.
This new creative leadership appointment comes during a year in which 360i has earned widespread recognition as the top digital agency, as recognized consecutively by Advertising Age, Adweek, MediaPost and Mashable, while also launching new, fully integrated campaigns for brands like Toyota and Scotts Miracle-Gro. The agency has also won notable new business, including leading integrated media buying and communications planning for Pernod Ricard USA and global strategy for Anheuser-Busch InBev. In addition, 360i recently expanded to the West Coast with the opening of a new office in Los Angeles.