NEW YORK — August 28, 2012 — 360i announced today that the company was named search agency of record by Norwegian Cruise Line. 360i will evolve Norwegian’s search marketing strategy to take advantage of a changing search landscape and the increasing importance of social influence and mobile devices.
360i was selected by Norwegian based on the company’s demonstrated history of excellence in leveraging search, social and mobile to help brands connect with their customers to drive marketing performance.
“360i is an agency that marries strong strategic thinking with a data and technology-powered approach,” said Maria Miller, Norwegian Cruise Line’s senior vice president of marketing. “We look forward to leveraging their capabilities and expertise in the travel sector to significantly enhance our overall performance in this key area.”
“Norwegian Cruise Line is one of the most prestigious cruise lines in the world,” added Bryan Wiener, CEO of 360i. ”Norwegian leads the cruise industry in innovation and we are proud to partner with them to develop deeper customer relationships and deliver great performance for their brand.”