General

360i Press Release: 360i Welcomes Three-Time Cannes Lions Winner Adam Kerj as Chief Creative Officer

May 1, 2012

Saatchi & Saatchi Stockholm Executive Creative Director
and Founding Partner Joins Digital Agency

NEW YORK — May 1, 2012 — Digital agency 360i today announced that it has hired Adam Kerj to the newly created role of Chief Creative Officer, effective immediately.

Kerj comes to 360i from Saatchi & Saatchi Stockholm, where he served as Executive Creative Director and Founding Partner. Under his helm, it was named Sweden’s Agency of the Year in 2005 and 2007 by Advertising Age. Kerj’s work has garnered close to 50 industry awards, including several from Cannes Lions, CLIOs, New York Festivals, FAB and Eurobest. Prior to his time at Saatchi & Saatchi, Kerj was Founding Partner of TBWA Stockholm and spent several years at Leo Burnett in both Europe and the U.S.

Having founded two of the top agencies in Sweden, Kerj has created innovative marketing experiences for brands such as Procter & Gamble, Toyota and Sony Ericsson. For P&G’s Ariel, he created “The Fashion Shoot,” a live digital event that was honored by Creativity as one of the best campaigns in 2011 and is Sweden’s most nominated campaign this year.

“Adam is a pioneer in identifying and implementing big ideas that solve real business challenges for his clients,” said 360i CEO Bryan Wiener. “Marketing in the digital age requires excellence in storytelling, depth in digital and, most importantly, the ability to bring these together to guide brands where there are no roads. Adam embodies all of these traits and is a great cultural fit with 360i.”

The appointment comes during a period of strong growth for the 425-person digital agency, which has seen its business double in size over the last two years from brands seeking a strategic partner to help them connect with consumers in an increasingly fragmented and ever-changing marketing landscape.

Reporting into Wiener and based in the agency’s New York headquarters, Kerj will oversee the agency’s growing creative department and guide its creative ideation and work for brands such as Coca-Cola, Smirnoff, Oreo and Fisher-Price.

“I’m excited to join 360i as Chief Creative Officer because it presents the rare and fantastic opportunity to work with some of the most world-renowned brands at an agency that has continually proven to be on the cutting edge of connecting with consumers in the digital age,” stated Kerj. “360i’s unique strategy and research capabilities provide amazing insights into consumers’ minds that are a dream for any creative. I’m looking forward to diving in.”

To view a sample of Kerj’s work, click on the links to the following campaigns:
P&G Ariel — The Fashion Shoot: http://www.youtube.com/watch?v=77sAgtpBdHM&feature=player_embedded
Toyota — Glass of Water campaign: http://www.youtube.com/watch?v=uGGlvNKm9RE&feature=player_embedded
Sony Ericsson: http://www.youtube.com/watch?v=tjfZFsXxo3M&feature=player_embedded