NEW YORK – January 23, 2008 – 360i, a leading independent digital agency, today announced that Borders Group, Inc. has selected 360i to manage digital advertising as the company’s interactive agency of record. Borders is a global retailer of books, music, movies with a mission to be a headquarters for knowledge and entertainment.
Borders will draw on 360i’s expansive experience working closely with retail and e-commerce companies as well as its expertise in developing and implementing strategic digital planning, precise media execution, competitive research insights, account management, proprietary technology and advanced analytics to allow for rapid campaign optimization and expansion. Services will span Search Engine Marketing, display media, as well as emerging media, ensuring that Borders’ presence is fully integrated cohesively across the digital landscape. Borders selected 360i through an extensive RFP process.
“360i’s vertical expertise, reputation, strategic insights, robust technology and deep knowledge of the digital landscape were the key drivers for selecting 360i,” said Jessica Harley, vice president of acquisition and retention marketing for Borders. “360i understands our goals, and has the breadth and depth of expertise in retail to bring it all together.”
“We are excited about the opportunity to work with Borders as the company expands its reach across the digital universe,” said John Ragals, COO of 360i. “With its premier brand, Borders is well positioned to capitalize on emerging opportunities in e-commerce and digital marketing.”
Borders recently unveiled http://beta.BordersStores.com as a preview platform for its new and highly anticipated e-commerce site, Borders.com, which is set to launch within the company’s fiscal first quarter of this year. The new Borders.com will replace the current site, currently teamed with Amazon.com.