NEW YORK, NY — August 10, 2010 — 360i, an award-winning digital marketing agency, has hired Lee Maicon as Vice President of Insights and Planning. In this role, Lee will oversee the 360i Insights and Planning team, which examines human behavior and customer/marketer interaction to define the role of the brand in digital.
“The wealth of consumer data online makes the Internet the best real-time focus group marketers have ever had at their fingertips,” said Sarah Hofstetter, SVP of Emerging Media & Brand Strategy at 360i. “Our Insights and Planning team has been ahead of the curve in developing actionable insights that help brands find a unique currency and value in people’s lives. As digital agency partners for leading brands, we’re helping our clients develop a more powerful role for their brands in digital — Lee will help us expand our efforts to create compelling consumer experiences that resonate and deliver brand impact.”
Maicon joins 360i with extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein. Prior to 360i, Maicon was Head of Strategy at Wing, the multicultural division of WPP’s Grey Group, where he infused digital and social understanding into work for brands like Pantene and Goya Foods.
“The rapid evolution of technology and adoption of digital media has made it more challenging for brands to keep pace with changes in consumer behavior and how people actually live,” said Maicon. “Brilliant brands engage with people in meaningful and emotional ways, which 360i facilitates by turning real-time information into real life insight. I’ve always been impressed by the agency’s tradition of using technology to uncover human digital behavior, and look forward applying this approach to make brands who work with us a successful and valuable part of people’s everyday lives.”
Founded over a decade ago, 360i has emerged as one of the foremost agencies that use innovation in digital technology to help brands measurably connect with consumers in both rational and emotional ways. 360i helps its clients think differently about their online presence and evolve their strategies to take advantage of the new world of marketing communications — one where brands and consumers engage in interactive and multi-directional conversations. Current clients include Kraft Foods, JCPenney, Coca-Cola, NBC Universal and H&R Block, among others.