NEW YORK — 360i has named Sarah Hofstetter as CEO of the agency worldwide. Bryan Wiener is stepping down as Global CEO and will continue to serve as agency Chairman, helping direct 360i’s strategic partnerships and global expansion initiatives, while continuing his role as an advisor on broader Dentsu Aegis Network initiatives.
The executive developments follow the 650-person agency’s strongest year to date, earning recognition as the top U.S. digital agency of 2013 according to Advertising Age, Adweek, MediaPost and Mashable, as well as recognition as a Creativity Innovator.
Said Wiener, “No one grasps the challenge of marketing in today’s always on, always evolving world better than Sarah. She has been a driving force at 360i since she joined us in 2005, and over the years she has been a partner in leading our agency’s ongoing success and evolution while strategically delivering new, innovative services to our clients. I couldn’t be more confident in her ability to lead 360i.”
Hofstetter has maintained a key role in guiding 360i’s growth and business strategy, working with the agency’s leadership team to shape 360i’s digitally-centric approach to connecting brands with consumers amid the rapid pace of consumer behavior change, and winning business from world-class brands like OREO, Kraft Foods, HBO and SUBWAY. She was promoted to CEO of 360i US from President in October 2013, after successfully building 360i’s Brand Strategy, Consumer Insights, Social Media, Influencer Marketing and Mobile practices from the ground up. As CEO, she is supported by 360i President Jared Belsky and the 360i leadership team in driving the agency’s mission and ongoing evolution.
“It is an exciting time for 360i, and I’m very proud of what we’ve accomplished to date,” said Hofstetter. “We are passionate about advancing our agency and our industry in the ever-evolving digital age, and we remain focused on the future and continuing to move our clients’ businesses forward.”
In addition to his role as 360i Chairman, Wiener also becomes Chairman of social enterprise software company Expion. Through his position on the Expion board, Wiener has been an advisor to thecompany for the past two years, dating back to 2012 when Dentsu, 360i’s parent company, invested in the social media software platform.