NEW YORK — 360i has been named the Social Agency of Record for SUBWAY® Restaurants, following a competitive review. The agency is charged with developing and executing the brand’s overall social strategy, inclusive of creating socially-driven campaigns and content designed to drive engagement and conversation, as well as ongoing community management, word of mouth marketing and social listening.
“360i impressed us with the depth of their expertise in social media as well as their thoughtful strategic and integrated messaging recommendations,” said SUBWAY Chief Marketing Office, Tony Pace. “They will help us navigate this rapidly evolving and highly competitive global landscape.”
“Tony and his team have an incredibly integrated approach to social marketing, viewing it as a marketing mindset and a vital component of their marketing mix, not a siloed channel,” said Bryan Wiener, Chairman & CEO of 360i. “We’re honored to work with such a progressive team and brand, and look forward to elevating the impact of social on their brand equity and customer relationships.”