We’re excited to share that Abbey Klaassen, who’s been with us since 2015 as our Chief Marketing Officer, has been promoted to President of 360i New York, the agency’s largest office and headquarters. In her new position, Abbey will play a critical role on 360i’s executive steering committee, guiding direction and strategic decisions for the company, and will be responsible for the growth and culture of the agency’s New York location – home to 550 employees and numerous marquee accounts.
CEO Sarah Hofstetter weighed in on her appointment, saying: “Abbey is a universally respected agency leader with sharp business instincts and a proven ability to build strong relationships. As our business expands and evolves, Abbey will play an integral role in shaping our culture and approach.”
When asked why she’s looking forward to this elevated role, Abbey cited her desire to continue driving growth for our clients: “360i is redefining what the modern agency partner looks like with deep strategy, media, and creative capabilities in an integrated and digitally led offering. I look forward to working closely with our outstanding talent in New York and our executive leadership team to continue driving growth for our clients’ business and making our mark on the industry.”
As Chief Marketing Officer, Abbey oversaw marketing, public relations and business development initiatives and developed new and existing lines of business for the agency. In 2017, she led the creation of 360i’s Amazon Marketing capability, which helps brands capitalize on change in an increasingly Amazon-dominated world. Abbey will continue to be responsible for these practices in her new role.
Previously, Abbey was at 360i parent company Dentsu Aegis Network (DAN) where she served as Director of Corporate Strategy Development for the Americas, helping shape acquisition strategy, the enterprise innovation agenda and core capabilities. Prior to joining DAN, Abbey spent a decade at Advertising Age where she rose to the position of Associate Publisher – overseeing editorial, content marketing and audience development.