Every year, the Cannes Lions International Festival of Creativity celebrates the global advertising industry’s most impressive creative work. More than 30,000 awards entries are made each year, and fewer than 1% of them earn the top honor of Grand Prix – the best of the best in their respective categories. We’re beyond thrilled that “Westworld: The Maze” – the immersive Voice gaming skill that captivated fans of the hit HBO series – was awarded the Radio & Audio Grand Prix at this year’s festival.
In addition, “Westworld: The Maze” took home Gold in the Digital Craft – Experience Design: Voice category; Silver in Branded Content and Podcasts – Innovation in Radio & Audio; and Bronze in Media and Entertainment – Radio & Audio: Sectors. The project also landed 10 shortlists across Radio & Audio, Digital Craft, Brand Experience & Activation, and Entertainment.
“The Maze” wasn’t our only Cannes standout, with other work across clients and categories earning recognition. Absolut Love Bottle scored a Bronze Lion in Industry Craft. OREO x Game of Thrones earned a shortlist in Film. And Dunkin’ x OREO’s Freaky Tuesday earned a shortlist in Social & Influencer.
As an integrated creative and media agency, we’re proud to have such a broad range of high-quality work to showcase on the global stage. From more traditional print and animation work, to social marketing, to capitalizing on the latest technologies like Voice, our body of work demonstrates close attention to traditional craft and detail through a digital lens. Huge congratulations to our hardworking team at 360i and our forward-thinking clients who make the magic happen.