We’re thrilled to welcome accomplished business innovation leader Doug Rozen to the 360i family as our first-ever Chief Media Officer.
Starting in late August, Doug will be responsible for further expanding and diversifying our media capabilities.
CEO Jared Belsky weighed in on his appointment, saying: “As our Media practice has continued to scale, this was the right time to bring on a well-rounded and highly motivated leader to fully focus on this area of the business and help our Media teams continue to deliver the best solutions in the business. Doug’s data expertise, technological and innovation orientation, publisher knowledge, and business acumen make him the perfect person to take charge of our robust Media offering. I’m incredibly excited to bring his thoughtful and forward-thinking brand of leadership to our Media practice.”
Doug was equally enthusiastic about joining the team: “360i is among the most progressive and dynamic agencies in the industry, constantly looking ahead to what’s next and optimizing for the future. With such an amazing array of offerings under one roof, I’m energized by the prospect of working with leadership across the company to maximize the potential of these integrated capabilities.”
Doug joins from OMD, where he drove all digital and innovation activities, including Ignition Factory (trend spotting), Zero Code (gaming and virtual reality), and OMD’s mobile and social divisions. While there, he also led relationships with brands like Apple, Hasbro, Disney, Norwegian Cruise Lines and Eli Lilly, among others. Prior to OMD, Doug served as Chief Innovation Officer and Senior Vice President / General Manager at Meredith Corporation, where he led emerging media, managed the entertainment client portfolio, and oversaw the development of new products and services. Doug has also held leadership positions at loyalty and analytics company Aimia and ad agency JWT. His 20+ year career has allowed him to operate at the intersection of technology, data and creativity, working with some of the most recognized brands in the world.
Doug’s hiring as Chief Media Officer is the latest in a line of exciting changes to our leadership team, including Jared Belsky’s appointment to CEO, Abbey Klaassen’s promotion to NY President, and Raig Adolfo’s post to Chief Strategy Officer. It’s an energizing time to be a 360ier, as we continue to expand our scale, capabilities and client roster.