360i Welcomes Raig Adolfo as CSO, Promotes Amanda Abar to EVP Head of Account Management

May 8, 2018

We’re delighted to welcome Raig Adolfo to 360i as our Chief Strategy Officer. Raig, an acclaimed branding and business innovation leader, will join the team on June 18.


Raig Adolfo

“Our integrated model and mission to help brands capitalize on change demand creative, ambitious leadership to serve as trusted advisors for our talent and business partners,” says CEO Jared Belsky.
“Raig has an impressive track record of success, commitment to culture and human values, and a true strategic consultative approach. I’m personally psyched about the way he thinks about business challenges and our role in solving them, whether through the lens of creative, media, or business innovation. I know he’ll continue to help us elevate our role with clients and what we can deliver for them.”

Weighing in on why he’s excited to join the agency, Raig notes: “I’ve long admired 360i’s ability to adapt and excel in an incredibly fast-paced industry. This agency is uniquely positioned to use the power of creativity to solve client problems – and to elevate our importance as strategic business partners to clients. Sometimes advertising is the answer, and when it is, Strategy will work hand in hand with Creative to continue to raise and elevate the product. Sometimes media is the answer, and when it is, strong communications strategy will be integral to delivering the best media solutions. Sometimes it’s neither of those things – and we can help with that, too. I can’t wait to roll up my sleeves and get started.”

Raig joins us from FCB, where he’s Head of Brand & Business Innovation Strategy based in the agency’s New York headquarters, tackling complex problems for clients like Nestlé, LG, Beiersdorf and more. Previously, Raig was Group Business Innovation Strategy Director at Redscout, consulting across a wide range of industries and leading teams to develop brand-led innovation and experience design for large international clients including Pepsi, General Mills and Marriott, among others. Before that, Raig was at WPP companies including Grey and Ogilvy, where he spent ten years working his way up through the strategy and planning departments in Brazil, Mexico and the United States.

We’re further enhancing our executive team’s leadership impact with the promotion of Amanda Abar to EVP, Head of Account Management. Amanda’s been with the agency for eight years, and has been a long-time member of 360i’s executive team, most recently as EVP and Managing Director in Chicago – roles she will continue holding as she takes on this expanded responsibility.

Amanda Abar

During her tenure with 360i, she’s provided guidance and leadership on some of the agency’s marquee accounts, leading to meaningful business partnerships and award wins from Cannes Lions to Effies. As EVP, Head of Account Management, Amanda will add even more rigor to training and implementation of best practices to benefit the company.

These two appointments come on the heels of a series of promotions amongst our executive team, including Sarah moving into a role as Chairwoman, Jared becoming CEO, and Abbey being named President of 360i NY.

It’s an exciting time at the agency! Read more about our latest leadership announcements in Adweek.