General

360i Wins Three IAB MIXX Awards in 2014 Program

October 1, 2014

We’re pleased to share that 360i is a three-time honoree in the 2014 IAB MIXX Awards, alongside client partners HBO, Oscar Mayer and Red Roof Inn. 360i was honored at the IAB MIXX Awards ceremony on September 30 with two Gold MIXX Awards and one silver distinction. The IAB MIXX Awards, now in their 10th year, recognize and celebrate the year’s best interactive marketing.

Oscar Mayer’s “Wake Up and Smell the Bacon” campaign, which debuted the world’s first alarm clock device and app able to mimic the sounds and scent of bacon sizzling on the stove, took home a Gold MIXX award in the Branded Mobile Application category. Red Roof Inn and 360i received a Gold MIXX award in the Search Marketing category for the ‘Flight Cancellation Coup,’ an effort in which the team built custom flight-tracking technology to help stranded travelers find the nearest Red Roof Inn. And HBO Game of Thrones’ #ROASTJOFFREY campaign, the world’s first-ever social media roast dedicated to the character the Internet loves to hate, received a Silver MIXX award in the Social category.

Congratulations to our team, clients and agency partners, and to all finalists and winners in the 2014 IAB MIXX Awards.

Cover photo via IAB