Barilla Selects 360i as Digital Agency of Record

November 25, 2014

We’re honored to share that Barilla has chosen 360i as their Digital Agency of Record in the U.S. The news was also covered by Ad Age today. As Digital Agency of Record, we’ll be overseeing Barilla’s digital and social marketing, including strategy, content creation and website design. We couldn’t be more excited about the opportunity to work with this great team (and to eat more great pasta!).

When asked why Barilla chose 360i, Beth Reilly, Senior Director of Digital and Social at Barilla stated that “360i impressed us with their track record, consumer insights and deep experience positioning brands to succeed in today’s rapidly-evolving digital landscape. Digital and technology are driving everything today, and we needed the right partner with the right vision to aggressively move us toward putting digital at the center of how we win in the supermarket aisle.”

What excites us most is having the opportunity to work alongside Beth and her forward-thinking marketing team to help a heritage brand like Barilla embrace a digitally-led approach to its overall communications. We can’t wait to get started!

 Learn more about the partnership in Ad Age.

Cover Photo via GooglePlay