Next week, advertisers, marketers, agency folk, brand executives and more will convene in New York City’s Time Square for the 13th annual Advertising Week. The week will host leaders in the marketing and entertainment industries for programming designed to share their visions, passions and practices for the advertising industry. 360i will be out in full force all week, see below for the best chances to find us:
Reimagining the Agency of the Future
Monday, September 26
9:40-10:00am
The Crowne Plaza Hotel, 1605 Broadway
360i Chairman, Bryan Wiener will outline how and why agencies and marketers need to co-create the agency of the future that will shepherd growth and innovation for brands in the disruptive digital age. While there’s no “one size fits all” solution, there are fundamentals that consistently emerge in the successful agency partnerships that lead the way. Bryan will examine the key attributes of the agency model that will rise to the top over the next five years.
The Critical Importance of Gender Equality in Modern Business
Monday, September 26
11:00-11:25am
IAC Building, 555 W 18th St
360i CEO Sarah Hofstetter joins Adweek’s Katie Richards and Ogilvy’s Carla Hendra to discuss how 360i and Ogilvy have embraced diversity and the inherent good it entails. The advertising industry continues to examine itself, seeking equality in leadership, pay, and growth opportunities. The latest terminations of high-profile marketing executives exemplify there is still room for improvement.
Understanding Intent in the Age of Digital Transformation
Monday, September 26
2:00-2:45pm
Bing Stage, Microsoft Offices, 11 Times Square
360i’s VP of our US Search Practice, Jason Hartley will join Bing and other marketing executives to discuss how data influences the marketing landscape, explore the unique value of intent data in today’s digital world, and celebrate what’s possible for the future of digital advertising.
Is the F@#$ing Gender Debate Over? Lessons from 3%’s Elephant On Madison Avenue Survey
Tuesday, September 27
2:00-2:45pm
Nasdaq MarketSite, 4 Times Square
Sarah Hofstetter will take the Advertising Week stage with leaders from Colle McVoy, the 3% Movement, DDB and INVENT to discuss the industry’s gender debate and the over 500 ad women who spoke up via the 3% Movement’s “Elephant on Madison Avenue” Survey. The panel will present the survey’s results for the first time and explore the ways industry leaders are trying to create more female-friendly cultures.
