Forrester Research has just released “The Forrester Wave™: Search Marketing Agencies, Q4 2017” naming 360i a Leader in Search Marketing. According to Forrester, “Marketers will appreciate this agency’s ability to stay on top of trends but also have a level-headed perspective on what is industry hype versus real market changes.” The report goes on to say that U.S. companies who “want a lead agency with deep heritage in search and digital will find 360i a perfect fit.”
The report provides an overview on the state of the search industry and evaluates the most significant agencies against 25 criteria in three main categories: current offering, strategy, and market presence. The final evaluation shows how these agencies stack up against one another and helps guide B2C marketing professionals to make well-informed decisions.
360i received the highest scores possible in the market research and reporting & analytics criteria, as well as the service vision criterion within the strategy category. Stating that differentiation comes from supporting discovery beyond Google, Forrester looked at agencies “ability to create organic visibility in non-traditional search engines” and cited our proprietary insights software, “Voice Search Monitor” (VSM) as an example. The recently-released tool tracks how intelligent agents like Google Assistant, Alexa, Cortana and Siri respond to questions, and helps brands better understand how these voice agents are communicating back to consumers.
“Since our founding in 1998 when Google was redefining how consumers searched for information, 360i has been a pioneer in Search Marketing, helping brands get discovered,” said our President Jared Belsky. “To be recognized as a leader in this space twenty years later demonstrates, in our opinion, sustained excellence in specialized capabilities, even as we continue to develop new practice areas to help brands address what’s next.”
This honor follows Forrester’s recognition of 360i as a Leader in its report “The Forrester Wave™: Lead Agencies, Q4 2016” which noted “360i sets the new pace for lead agencies with its ability to both deliver digitally-led strategies and help clients adapt internally to fully realize those strategies…”
You can view “The Forrester Wave™: Search Marketing Agencies, Q4 2017” report here.