Yesterday at our headquarters in New York City, we hosted ‘the den’: digital education for nonprofits., the first in a series of workshops that 360i plans to host across the U.S. We welcomed nonprofit marketers from organizations that do good, for a day of programming designed to share best practices and tricks of the trade for being smart, nimble nonprofit marketers in the digital age.
To kick off the day we dug into some compelling in-house research around the best ways to connect with Millennial donors. The research set the stage for a full day of programming where experts in Social Marketing, Paid Social, Insights, SEO/SEM, Crisis Communication and more shared tips on how to optimize efforts and make a difference in the digital world. We also welcomed guest speakers from Facebook, Google and Crowdrise, who spoke to ways nonprofit marketers can best leverage their respective platforms.
At the end of the day, we invited our guests to our terrace for drinks, networking and a birds-eye-view of the city.
To capture the event for those who couldn’t attend in person, we livestreamed the workshop on Facebook. Our totally reach was 500,000+ people with total impressions over 900,000. Immediately following the den, one attendee from West End Residences HDFC, Melanie Meadows, and their social media consultant began to rethink West End’s social media strategy, shifting focus to great client stories. Meadows who is the Development Director for West End Residences, said that as a result, “[West End’s] fundraising became more successful, pulling in lots of new donors, many of whom [said] they gave because of the social media content they had been seeing. We ran our most successful annual appeal to date… The den contributed much of that success. I can’t wait to attend again.”
To help extend the content covered at ‘the den’ workshop beyond the event, we’re sharing a top-level guide to some of the insights, tools and best practices covered during the day. Additionally, those interested in ‘the den’ can watch archived videos of the livestream on the event’s Facebook page.
Thank you to our partners that made the day possible, and to all the nonprofit marketers that joined us for ‘the den’! It is our intention to continue this series, with additional workshops to come.
Follow 360i on Twitter to know when the next workshop is happening. Learn more about ‘the den’ in our introduction blog post or by watching the video below.