The advertising industry is known for fun and creativity, and for having lots and lots of toys. At 360i, our teams are no exception – we are guilty of hoarding toys that children want to play with – from gaming consoles, to action figures and ping pong tables – and often taking them for granted.
This insight inspired us to give back by launching a first-of-its-kind socially-fuelled #AgencyToyDrive that challenges us to give as many toys as possible to the deserving children at Harlem Children’s Zone, Year Up and the Ann & Robert H. Lurie Children’s Hospital of Chicago. And what easier way for people to participate than by simply sharing photos of their toys to inspire real-life toy donations?
Take and share photos of your toys via Twitter and Instagram using the hashtag #AgencyToyDrive, and 360i will transform your submission into a real-life toy donation. Visit our digital toy bin at AgencyToyDrive.com to see the industry’s toy collection, and to track the real-life toy donations our elves are fulfilling as gifts.
This effort builds on our agency’s tradition of giving, including 360i’s Twinter Wonderland, the first tweet-powered snow globe that raised money for Hurricane Sandy victims, and last year’s gift of two technology labs to Harlem Children’s Zone.
We would like to thank our partners at Facebook for helping bring our #AgencyToyDrive effort to life. And thank you for your contribution to helping us make this a special holiday season for the kids.