The Interactive Media Awards recently honored 360i for our work on the Kraft Foods Huddle to Fight Hunger microsite, which was a digital destination created to serve as the hub of Kraft’s social good campaign leading up to the Fight Hunger Bowl in January. The microsite won an IMA Award for Outstanding Achievement in the Food/Beverage category.
We worked with Kraft to bolster the cause by inspiring people to get involved in online spaces, garnering meal donations through everyday actions in social media – Liking the Kraft Foods page, tweeting a special hashtag, playing a Facebook game, and more. The entire program was aggregated within a vibrant microsite, which presented the call to participate through a fun, user-friendly digital experience. By empowering consumers to become personally involved, and providing a centralized platform through which they could track progress, Kraft created a social echo chamber that triggered the donation of more than 20 million meals to families in need.
Congratulations to the Kraft Foods team for this distinction!