General Social Media

Kraft Cheese Inspires Summer Cookouts with ‘Pin to Win’ Promotion

May 20, 2013

Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread—that is, ooey, gooey Kraft Cheese-inspired creations in the hopes of winning a Weber Grill, among other prizes.

Over the next 12 weeks, Kraft Cheese is creating themed pinboards that will include up to 15 inspiring grilling essentials and be comprised of recipes, theme decorations, grilling supplies and more. Pinterest users are encouraged to create custom backyard boards by re-pinning their favorite four essentials form Kraft’s boards. Pinners may then submit their personal pinboard URL to to be entered into the sweepstakes.

Each week, Kraft Cheese will surprise one lucky random pinner with a $350 Visa gift card, Kraft Cheese gratuity coupons and a Weber Grill. The sweepstakes will be promoted through display banner ads and media partnerships, within the brand’s Facebook, Pinterest and Twitter communities as well as via a separate TV campaign.

Creative summer grilling ideas will also be available on the Kraft Singles’ site, which 360i has helped Kraft transform into a “grilling hub,” complete will recipes and grilling tips that will make this summer a summer to remember.