360i’s annual Summit is not only a fantastic place for marketers to exchange ideas and learn from each other, but also an opportunity to be inspired. During this year’s Summit, the audience heard from industry leaders about leveraging the power of your personality and knowledge, but some of the most inspiring moments came from stories around positional power.
leveraging the authority and influence you have from your professional title to do more.
Mitchell Kurz and Edward Tom from the Bronx Center for Science & Mathematics shared their story of transitioning and adapting their careers from the comfortable corporate world of advertising and luxury retail to the streets of the poorest congressional district in the United States.
Recognizing that their career achievements to date had put them in a position to do more, they’ve set on a mission to bring STEM education to the kids of South Bronx. Being in charge of shaping lives, they reiterated that there was no room for failure. During the session they explained that they didn’t want to start just another school, rather they chose to leverage their past experiences, skills and content power to re-imagine education for lower income students and transform teachers into educators.
Together with his partner, world-famous chef Daniel Humm, they decided to use their positional power within the food and dining industry to create a completely new kind of restaurant. They envisioned a restaurant in which the kitchen and dining room staff worked in concert rather than in silos, ruled by one, and where reinvention is built into the restaurant’s DNA. Guidara emphasized the importance of hiring people who care and have passion for their work, while encouraging individuality and letting them be themselves. One of his guiding principles is empathy, not sympathy, which he ensures is felt throughout the organization. Every employee at Eleven Madison Park starts as a runner and gradually advances upwards in order to gain understanding and feel for every level the operation.
Carrying the badge of World’s No.3 Best Restaurant, Eleven Madison Park remains the mover and shaker in the industry and an example of how leaders can positively utilize their position to influence every aspect of the organization and institute an greater internal understanding of positional power.