General

Oreo, 360i Receive Multiple Honors in the 2013 CLIO Awards

May 3, 2013

360i and client Oreo were multiple award winners in this year’s CLIO Awards competition. We are honored to be recognized in this prestigious program alongside our client for ‘The Oreo Blackout Tweet’ and for our partnership in the Oreo Daily Twist program.

‘The Oreo Blackout Tweet’ picked up two Bronze CLIO Awards in the Digital – Social Media and Innovative Media categories. The real-time content effort during Super Bowl XLVII resulted in 525 million earned media impressions for the brand – nearly 5X the number of people who tuned into the Super Bowl itself. Adweek listed the tweet as one of top five ‘ads of the night,’ and Wired declared Oreo as victor of the ‘Marketing Super Bowl.’

Oreo also took home multiple awards for last summer’s Daily Twist effort. The campaign, also a recent recipient of the coveted Blue Award (Best in Show) in the Facebook Studio Awards, received a Gold Award in the Social Media category, a Silver Award in Content & Contact and two Bronze Awards in Engagement and Graphic Design.

‘The Great American Bacon Barter,’ a 360i-led campaign on behalf of Oscar Mayer, was Shortlisted in the Social Media category.

The CLIO Awards are one of the world’s most recognized international awards competitions for advertising, design, interactive and communications. The program, which receives more than 10,000 entries annually—65 percent of which come from outside the US—celebrates groundbreaking work and talent that push the boundaries of creativity.

According to the CLIO Awards, fewer than 10 percent of submissions survive the first round to make the Shortlist and only three percent of all entries receive a statue. We’re honored to be a part of such a prestigious group and grateful to our clients for continuing to push the marketing landscape forward.

Congratulations to all of the CLIO award winners!

Cover photo via CLIO Awards