General

Oscar Mayer, 360i Receive Silver World Medal at New York Festivals

May 6, 2013

The Great American Bacon Barter,” a 360i-led campaign on behalf of Oscar Mayer, has taken home a Silver World Medal in this year’s New York Festivals International Advertising Awards. We are honored to be recognized by this prestigious competition awarding the “World’s Best Advertising.”

“The Great American Bacon Barter” underwent seven rounds of judging by juries comprised of over 400 of the world’s most respected industry professionals. The juries awarded the work a Silver World Medal in the Public & Media Relations competition (Social Media) and also deemed it a Finalist in the Digital competition.

When Oscar Mayer launched their new Butcher Thick Cut bacon, our mission was to raise awareness for the new product and prove they had the thickest, most bad-ass bacon on the market. Our strategy was to embark on a social media-powered journey where digital techniques harnessed real-world bacon passion to make Oscar Mayer the most talked about bacon brand in America. To learn more, watch the case study video below.

Oscar Mayer – The Great American Bacon Barter from 360i on Vimeo.
 

Congratulations to all of this year’s NYF honorees!

Cover photo via Tribal Worldwide