360i and client Oscar Mayer are the proud recipients of coveted honors in this year’s Bees Awards competition. The Bees Awards honor the world’s best social media marketing work of the year.
“The Great American Bacon Barter,” a 360i-led campaign on behalf of Oscar Mayer, was named Best Campaign. The objective of the effort was to raise awareness for Oscar Mayer’s (then) newly launched Butcher Thick Cut Bacon and prove that they had the thickest, most bad-ass bacon on the market. The social media-powered journey where digital techniques harnessed real-world bacon passion made Oscar Mayer the most talked about bacon brand in America. You can read more about the campaign and watch the case study video here.
The Bees Awards have also named us Agency of the Year. We’re thrilled to be recipients of this award and to be accredited by the Bees with, “helping to define the best practices of the social media marketing industry.” We attribute this recognition to our culture of curiosity that permeates across all departments of our agency.
The “Oreo Blackout Tweet” received finalist honors in the Best Use of Micro-Blogging Platform category.
An international jury featuring senior creative executives from leading companies around the world, came together to determine the winners of the Bees’ first international social media marketing awards. The program received more than 250 social media marketing campaigns from six continents and 23 countries.
Congratulations to all of this year’s finalists and winners!
Cover photo via Doktor Spinn