The #ChangeAgents: How Do You Foster Innovation? [VIDEO]

March 22, 2013

This is Part V of a week-long video series about how senior marketers are approaching the shifting consumer landscape.

Innovation is critical to being a successful brand in the Digital Age. When we asked senior marketers how they foster innovation within their own organizations, they cited collaboration and a natural curiosity as means of surfacing new ideas. As one marketer put it, “if you fail, fail forward” and learn from your mistakes.

Join the conversation in the comments below or on Twitter by using the #ChangeAgents hashtag.

Cover photo via Flickr