General Social Media

The #ChangeAgents: How Has Social Changed Your Business? [VIDEO]

March 20, 2013

This is Part III of a week-long video series about how senior marketers are approaching the shifting consumer landscape.

Social media has revolutionized the way in which brands interact with consumers and the speed at which they must process and respond to engagement. Moreover, by empowering consumers to become “co-creators” with brands, marketers today have an unprecedented opportunity to develop deeper relationships through cross-platform storytelling.

Tomorrow, we’ll share Part IV of our series, focusing on the question: ‘How Has Mobile Changed Your Business?’ Join the conversation in the comments below or on Twitter by using the #ChangeAgents hashtag.

Cover photo via Saratoga