The Role of Social Media on the Path to Re-opening

As states and cities across the country plan for re-opening and lockdowns start to lift in different regions, a brand’s social media pages should act as an anchor to communicate with consumers as their physical locations open back up for business amidst the pandemic. In fact, consumers normally visit social media looking for this type of information – more than half of US adults turn to social media for the latest news, and the majority Gen Z shoppers want brands and retailers to share shopping information with them through Instagram vs. other digital channels.  Social media – and the influencers that consumers turn to on these platforms – are particularly critical during and after a crisis, when transparency and trustworthy information are in high demand. Direct communication via owned social pages and trusted partners allows for the flexibility to authentically share the most up-to-date information at a time when the world is constantly in flux, especially as consumers look to the brands and influencers they trust to gauge what to expect and how to behave as the country opens back up again.  A Social Checklist for Successful Re-Openings  Marketers can use this checklist to ensure they are communicating clearly and helpfully with consumers, reassuring them, and providing the information they expect as … Continue reading The Role of Social Media on the Path to Re-opening