The digital habits of Millennials are infinitely different from those of the generations before them – meaning they call for an entirely unique marketing approach.
We’ve been continuously exploring and identifying ways to best engage Millennials on behalf of our clients. Most recently, we issued a report last month that tapped into the digital habits of Millennials while in the act of in-store grocery shopping. Among a number of other significant findings, the report noted how 24% of Millennials’ conversations indicated their amusement while in-store – allowing for marketers to make shopping more fun and playful.
Now our own Director of Social Marketing Strategy Orli LeWinter is nominated to speak at Internet Week New York’s Main Stage on how marketers can capture the attention of Millennials – when at home or on the go – and also offer up examples of brands doing it right.
Please note: To vote for the session, you’ll need to register yourself on the Internet Week site. It will only take a moment of your time.
Cover Photo via Flickr