Several brands made headlines this week during the Super Bowl – a somewhat lackluster game in which marketers vied to enter the conversation and connect with fans in social. Following the Big Game, Facebook celebrated its 10th birthday by providing users with a link to a curated short video highlighting their most memorable moments and top posts since they joined the platform. It was also an exciting week at 360i, as we were named the top digital agency on Advertising Age’s A-List for the second-straight year and listed as the No. 3 overall agency in the country. The editors at Creativity Magazine also named us to their Innovators of the Year list.
Brands Weigh-in During the 2014 Superbowl
Advertising during the Big Game meant something completely different just one year ago, when Oreo’s Blackout Tweet went viral and paved the way for even more real-time, responsive marketing efforts in 2013. A year later, and brands of all kinds decided to jump into the conversation and gain some Big Game brand visibility. DiGiorno, well known for its witty banter with other brands, kicked the social bowl off early by tweeting the night before the Big Game. They also acted mid-game with a clever line comparing the game to their product.
YO, THIS GAME IS LIKE A DIGIORNO PIZZA BECAUSE IT WAS DONE AFTER TWENTY MINUTES #SuperBowI #SuperSmack #DiGiorNOYOUDIDNT
— DiGiorno Pizza (@DiGiornoPizza) February 3, 2014
Other memorable moments included initiatives from 360i clients Oscar Mayer and Toyota. Oscar Mayer released two spots on YouTube promoted via Twitter and Facebook. The second spot, released the day of the game, unveiled the chance for fans to get behind the wheel of the Weinermobile for a day with its #Tweet2Lease sweepstakes. The brand also tweeted live reactions to the car spots during the game, resulting in a spike in brand exposure.
Toyota also used this opportunity to promote its Highlander through a TV spot and social media combination. The spot, featuring the Muppets and Terry Crews, aired during the “Sferndy Boom” and invited fans to interact with the Muppets by using the hashtag #noroomforboring. The brand then live-tweeted fans’ and shared Vine content throughout the evening.
Caribou Coffee’s Real-life Pinterest Board
To promote a new coffee blend, Caribou Coffee installed a real-life, interactive Pinterest board in the middle of the Mall of America. The five-story, 64-foot-tall board was developed using feedback that was shared by customers on Pinterest. Caribou just began rolling out the new motivational coffee blend in stores.
Photo via BizJournals
360iU Grooms Next Generation of Marketing Talent
This week 360iU unveiled its 360iU Trainee Program, an initiative designed to help young marketers mature into the agency leaders of tomorrow. An extension of the agency’s dedicated educational arm, the six-month program was created to guide passionate graduates as they pursue a career in Ad Land. As part of the 360iU Trainee program, college graduates interested in Account, Creative and Media will receive full-time on-the-job experience and ongoing learning opportunities – all with full pay and benefits. And the select group of trainees will be given the opportunity to rotate between subject matter teams to gain cross-agency experience. College graduates interested in participating in the 360iU Trainee program should apply by Feb. 12.
Browse more headlines from the 360i Blog:
- How to Follow the Olympics with NBC in Social
- Ad Age Ranks 360i Top Digital Agency for Second Straight Year
- 15 Open Positions 360i is #Hiring for Right Now
- 360iU Trainee Program Grooms Next Generation of Marketing Talent
Cover photo via iSpot