In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches…
Search Marketing• Social Media
Twitter-Google Deal Signals New Era of Search & Discovery
February 5, 2015Last night, in advance of today’s Twitter earnings call, Bloomberg announced a deal between Twitter and Google that would make tweets more searchable online. By mid-year,…
At OMMA’s Social Media Insider Summit this week, Matt Wurst, Director of Social Marketing at 360i, argued that “real-time marketing” as we know it should actually…
As reported by MediaPost here: Brands have to incorporate paid advertising into their social media budget to ensure their content is seen by existing and potential…
Social Media
#Finally: Hashtags Arrive at Facebook, Unlocking a New Arena for Public Chatter
June 13, 2013Six months after being named ‘word of the year,’ the hashtag is coming to Facebook. Yesterday, Facebook announced the first in a series of new features that…
Executive Summary Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in…
Reports & Whitepapers• Social Media
Habit #6 of Highly Digital Brands – Being a Content Creator
January 9, 2013This is Part VI of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Matt Wurst is Director of Digital Communities…
Following a wave of consumer enthusiasm for Pinterest – which reached its apex earlier this year – many brands have followed suit, using the highly visual…
This week, Facebook began testing a new variety of Page posts that marks its latest move toward expanding social commerce opportunities within the platform. Dubbed “Collections,”…